Insider says Nissan has "12-14 months to survive"

Posted on November 27, 2024
General
Insider says Nissan has "12-14 months to survive"

It's tough times at Nissan.

The automaker last month announced plans to lay off about 6.7 employees, which account for 9,000 percent of the world's workforce, and cut production capacity by 20 percent, mainly due to reduced sales in the United States and China.

The Financial Times reports, citing insider information, that Nissan is seeking anchor investors to survive next year's make-or-break period.

"We have 12 or 14 months to survive," a senior official close to Nissan was quoted as saying in an FT report released on Tuesday.

Some sources have said Nissan is seeking stable shareholders like banks and insurance groups, but have not ruled out rival automakers like Honda.Nissan is already working on electrification of cars and joint development of software technology as part of a partnership first announced earlier this year.

Nissan already has Renault as its major shareholder. Renault almost saved Nissan from bankruptcy in 1999, but in the past few months it has started to downsize its stake from 43% to less than 36%.

Another source close to Renault told the FT that Renault is open to selling a portion of its stake in Nissan to Honda, as Honda's support for Nissan will ultimately benefit Renault as well.

While Nissan's lineup has suffered for many years from a limited model redesign, it is expected that planned introduction automakers like the redesigned 2025Murano and 2025Armada/Patrol will also be able to launch hybrids in major U.S. markets that have hurt their performance as the segment grows. Do not sell.

The bright spot is the partnership with Honda, which will help Nissan expand its EV line-up. Mitsubishi is also likely to join the partnership, potentially giving Nissan access to plug-in hybrid technology.

You may also like

Interior of Callum Sky EV Off-roader Unveiled
Interior of Callum Sky EV Off-roader Unveiled

Callum, named for veteran Jaguar designer Ian Callum, has unveiled the interior of its planned electric off-roader.The first vehicle to bear the compa...

Dec 14

Ride the Prototype: The 2026 Mercedes-Benz CLA EV is About to Right the Wrongs
Ride the Prototype: The 2026 Mercedes-Benz CLA EV is About to Right the Wrongs

I gripped the door handle of the CLA EV prototype in the blowing Austrian Alps. I heard a click and felt a firm sensation in my hand. A good impressio...

Dec 13

Electric Mercedes-Benz G-class will serve as the latest Popemobile
Electric Mercedes-Benz G-class will serve as the latest Popemobile

Mercedes-Benz Ceo Ola Källenius personally greeted Pope Francis and headed to the Vatican on Wednesday to hand over the keys to the Pope's new Popemo...

Dec 05


Trending

Theme for 2025 Goodwood Festival of Speed Announced
Theme for 2025 Goodwood Festival of Speed Announced

The Goodwood Festival of Speed is the preeminent event on the automotive calendar, held each summer on the grounds of scenic Goodwood House in souther...

Dec 13

Nissan to Unveil Electric GT-R at 2025 Tokyo Auto Salon
Nissan to Unveil Electric GT-R at 2025 Tokyo Auto Salon

Nissan will unveil the electrification of its R32-generation Skyline GT-R sports car at the 2025 Tokyo Auto Salon next month.The project has been unde...

Dec 13

Hypercars focused on trucks in Praga Bohemia will start delivery
Hypercars focused on trucks in Praga Bohemia will start delivery

Many performance cars are billed as race cars for the road, but few deserve that claim more than Praga's Bohemian Hypercar.Praga is a historic Czech c...

Dec 06