Porsche R&D chief: "I don't consider Tesla a direct competitor

Posted on April 16, 2020
Luxury
Porsche R&D chief: "I don't consider Tesla a direct competitor

Porsche, which is producing its first production electric car, is not targeting Tesla, the German automaker's head of research and development has said.

"We do not see Tesla as a direct competitor," Michael Steiner told Automotive News Europe in an interview published Wednesday.

In launching the Model 3, Tesla is aiming for higher sales volumes than those in which Porsche is interested, Steiner noted. Porsche also has different criteria for success, he said.

"We don't want to be the range leader for electric cars," Steiner said. Instead, Porsche plans to focus on smaller, lighter and faster-charging batteries."

The Porsche Taikan lags behind the Tesla Model S in terms of range. While the Model S has a range of over 300 miles, the EPA maximum for the Tayscan is 201 miles. That's the figure for the mid-size Taycan Turbo model. The base model Taycan 4S may get better numbers (not yet announced), but it's unlikely to close the gap with the Model S. Porsche decided to import electronic driver assistance systems from gasoline cars and not use the powerful regenerative braking used in other electric cars.

Initially, the Taycan generated significant interest from Tesla owners, with Porsche reporting that many of the pre-order buyers already had a Tesla in their garage.

The next generation Porsche Macan, due out in 2022, will feature an electric powertrain and could compete with the Tesla Model Y.

The Tesla Model Y is also expected to be in high demand with buyers. However, Steiner said the Macan will also be offered with a gasoline engine if buyers want it and regulators allow it. Steiner said: "As electric vehicles will not develop at the same pace in all regions, we expect that in some segments we will have to offer both an internal combustion engine and an all-electric or plug-in hybrid version in parallel."

Porsche is also following Tesla in developing its own charging infrastructure and using a similar name. Tesla's is Supercharger, while Porsche's is Turbocharger.

Porsche's DC fast charging stations can charge up to 350 kilowatts, making them among the most powerful. The Taikan's 800-volt electrical architecture allows the vehicle to charge at this rate. Porsche claims that the station can increase range by 100 kilometers (62 miles) in just five minutes.

In addition to the Taikan sedan and Macan crossover, Porsche will launch the Taikan Cross Turismo Wagon. With more practicality than the Model S but a neater package than the Model X, the Cross Turismo will probably not be a direct competitor to the Tesla.

You may also like

Electric Porsche Macan Recalled for Headlights Too Bright
Electric Porsche Macan Recalled for Headlights Too Bright

Porsche is recalling 2,941 electric Macan crossovers because the headlights are too bright, which may reduce visibility for oncoming drivers and incre...

Dec 15

Interior of Callum Sky EV Off-roader Unveiled
Interior of Callum Sky EV Off-roader Unveiled

Callum, named for veteran Jaguar designer Ian Callum, has unveiled the interior of its planned electric off-roader.The first vehicle to bear the compa...

Dec 14

Nissan to Unveil Electric GT-R at 2025 Tokyo Auto Salon
Nissan to Unveil Electric GT-R at 2025 Tokyo Auto Salon

Nissan will unveil the electrification of its R32-generation Skyline GT-R sports car at the 2025 Tokyo Auto Salon next month.The project has been unde...

Dec 13


Trending

U-Haul Toy Forwarder Aims For Truck Day
U-Haul Toy Forwarder Aims For Truck Day

Next year, U-Haul will add a new trailer to its rental fleet, perfect for hauling race cars to and from trucks.This trailer, called the toy carrier, i...

Dec 07

Jeep designed a grille guard that translates into a bench
Jeep designed a grille guard that translates into a bench

The grill Guard protects the radiators and makes the vehicle look more tough, but the Jeep aims to give them a different purpose.The Stellantis brand ...

Dec 08

VW Group and labor union agree to cut 35,000 jobs; German plant closure to be postponed
VW Group and labor union agree to cut 35,000 jobs; German plant closure to be postponed

On December 20, the Volkswagen Group and executives representing its workers reached an agreement to cut as many as 35,000 jobs in Germany by 2030 thr...

Dec 23