Ferrari will launch 15 models between 2023 and 2026 and expand the factory to produce electric cars.
Ferrari is preparing to add electric vehicles to its lineup starting in 2025, and a new strategy outlining plans for the next 10 years, announced Thursday by CEO Benedetto Vigna, reveals several details.
Key among the plans is Ferrari's confirmation that between 2023 and 2026 it will launch 15 cars, including the first EV for 2025, a successor to the LaFerrari, and the addition of a limited edition Icona series. We also learned that Ferrari's first SUV, the Prosangue, will debut in September.
According to Vigna, Ferrari also has a goal of becoming carbon neutral by 2030. Other specific goals include increasing sales of electrified models to 60% by 2026 and 80% by 2030, with 80% of that split evenly between EVs and hybrids.
Ferrari's first EV is expected to be an SUV, but leaked patent drawings indicate that Ferrari is also planning an electric supercar. With the European Union moving to ban the sale of vehicles with internal combustion engines, including hybrids, by 2035, Ferrari has no choice.
Vigna did not reveal specifics about the first EV, but said it will be "unique from many perspectives."
He also confirmed that Ferrari will develop its own electric motor, inverter, and battery, aiming for industry-leading figures in weight and power density. Vigna confirmed that Ferrari is working with partners in this area and exploring the potential of solid state batteries.
The production of these components will also be done in-house at Ferrari, which will require a major expansion of Ferrari's factory in Maranello, Italy.
Ferrari has earmarked approximately $4.6 billion to finance all of these unacquired funds, most of which will be spent on product development.
The new strategy is Vigna's first. Vigna, a semiconductor industry veteran, joined Ferrari last fall and has been charged with helping Ferrari become more proficient in the areas of electrification and connectivity while steering the company away from its focus on large engines. His experience in the high-tech industry is already helping Ferrari with its first EV.
